Soneta Systems

Soneta Systems Pvt. Ltd., based in Bangalore, is a systems solutions company that provides sales and business development representation to semiconductor and system Original Design Manufacturer (ODM) companies that operate in broadband access, consumer, security and home networking domains and want to expand their business in India. In addition, Soneta Systems helps design, build and deploy broadband access, consumer, security and home networking systems in India.

Soneta’s main focus is the India market, which currently is largely ‘under-networked’ in terms of broadband and broadband related applications deployment. However, India being one of the fastest growing economies in the world has tremendous upside potential and is on the cusp of a real broadband growth spurt. India has been focusing on establishing itself as a knowledge-based society, a leader in IT services business and has seen rapid growth in the telecom penetration (440 million cell phone subscribers) all across the country; yet the Internet and broadband penetration is low. For the knowledge-based society to grow quickly and for various economic opportunities to become a reality, the spread of Internet and broadband is now being given top priority by the Government and private sector alike. Given the opportunities in broadband and the advent of access technologies such as ADSL2, PON, WiMax, the emergence of applications such as VOIP, IPTV and the increased awareness and demands of the Indian consumer, there are greater number of domestic and international system OEMs building products for the India market such as Integrated Access Devices for ADSL, Residential Gateways, IP Phones, Optical Network Terminals, WiMax APs etc. Soneta’s main purpose is to help semiconductor and ODM companies connect with such potential customers (OEMs and service providers) in India.

If you have any questions, ideas or suggestions regarding the India market, send an email to manik@sonetasystems.com.

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We are members of the Indian Semiconductor Association

Founder Profile

Soneta was founded in 2009 by Manik Bahri, who has 10+ years of work experience in India and US in various sales, marketing and program management roles. Manik Bahri spent the past 3 years working for Kawasaki Microelectronics as their business development head for the India market. In this role, he developed and analyzed the India market for K-micro products in PON and Flat Panel Display technologies. He was responsible for sourcing India’s largest consumer electronics company as a potential client for K-micro. Mr. Bahri developed excellent working relationships with India’s largest service providers BSNL, Reliance, Bharti etc. and OEMs to understand their fiber to the home and home networking service and product roadmaps, respectively.

Prior to working at K-micro, Mr. Bahri spent 6 years at GDA Technologies, Inc. (now Larsen and Toubro Ltd. India) as head of marketing and program management for the System and Software Business Unit. Mr. Bahri managed complex product development projects in networking, communications, embedded and consumer electronics arenas. In addition, he focused on business development and new product introduction for GDA’s system-level standard products and Intellectual Property blocks to increase customer base; GDA customer base increased three fold in five years. Since joining GDA in 2001, Mr. Bahri has been an integral member of GDA, helping overall revenue growth from $8 million on 2002 to $24 million in 2006; GDA ranked #284 in the Inc.500 fastest growing private companies in America over a five year period.

Prior to working at GDA, Mr. Bahri co-founded and served as Director Business Development for iPeople Software Corp., a design services software company with design centers in Boston, MA and India.
Mr. Bahri earned his MBA in February 1999 and his Bachelor’s degree in Computer Science and Business Economics in September 1997, both from Clark University in Massachusetts, USA. In 1999, Mr. Bahri was elected into Beta Gamma Sigma (www.betagammasigma.org), a national scholastic honor society for graduate students from top business schools across the United States.